As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one. For a content strategy to be truly effective, we need to build a following and an audience. And to build the audience, we need some big ticket items to attract the crowds. Read more: http://bit.ly/111xhYK.