Businesses have been selling to businesses for quite some time now, but only recently has B2B marketing risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. And thanks to the Web, the scale, precision, and cost-efficiency of those technologies are within reach of any B2B marketer, regardless of budget, looking to reach and educate audiences online.

However, despite the massive opportunities available and rapid pace of advancements in this discipline, what really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction. Read more:

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