Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users. Small business owners are trying to take advantage of these trends, but few are fully reaping the rewards.

For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media” – it’s in being human – being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable. Read more: http://linkd.in/YczTak.

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