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Our Media Training services draw from years of experience helping companies to develop the capabilities of their executive spokespersons. Created by veteran trainers and public relations practitioners, our courses are modeled after the best practices of top instructors and hands-on experience from working with clients in the field.

Benefits

JTS Media Training programs are designed to help participants achieve a practical understanding of:

  • The news media and the public relations process
  • The boundaries and techniques of successful interviewing
  • How to consistently deliver their message

Our courses emphasize retention and practical experience through relevant content and concise lessons. Each program follows a pattern of broad concepts, exercises, and playback, giving executives the opportunity to see firsthand how to apply these valuable skills.

The News Media and PR

When spokespersons and other stakeholders understand, the entire communications process benefits. Our courses provide valuable insights into the needs of both the news media and the public relations team. In doing so, participants gain a greater appreciation for these disciplines and their role in the process.

Boundaries and Techniques

In today’s media environment, organizations need to ensure that their representatives understand the boundaries and techniques of successful interviewing. Once the cameras are rolling, even the most innocuous interview has the opportunity for conflict, confrontation, or mild embarrassment.

Our trainers work one-on-one with participants to help them grasp the methods necessary to navigate different settings and interview situations.

Message Delivery

A successful interview requires more than answering questions. That’s why we work in advance to identify and refine clients’ key messages and to anticipate the questions that they are likely to encounter. In doing so, we ensure a more relevant course and place spokespersons in the best position to succeed.

Check out our courses and fees.

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